Celebrity INC.

Pop takes viewers inside the multi-billion dollar industry of celebrity endorsements in Celebrity INC., a one-hour television special highlighting how stars extend their relationship and credibility with audiences to build businesses and connect their personal brands with products they love. Premiering on Monday, Nov. 30 at 9:00 PM, ET/PT, Celebrity INC. stars world-renowned entertainer Mel B as she sets her sights on the business world and she meets with aspiring inventors to create, market and sell a self-endorsed product. In Celebrity INC., Mel B works closely with Edison Nation, an innovation marketplace that connects great ideas to companies and brands. Together, they will review and select a new product to launch that aligns with the music entertainer's personal brand.