Food
Station:
Channel 4 (GB)
Status:
Running
Start:
2022-10-20
Rating:
0/10 from 0 users
Small-time food and drink makers pitch their new ideas to one of Britain's biggest supermarkets, bidding for the chance of a lifetime. But only one winner can make it onto the shelves at Aldi.
Next Episode is 'Episode 2' (Season 3 Episode 2) and airs on 12 Nov 2026 14:00 (CDT).
S2E5 - Episode 5
It's a battle of six nations at HQ, with products including a Filipino ketchup made from bananas; some Nigerian puff puff - 'like donuts, but better' - and a soul food 'love dust' guaranteed to bring some fiery heat to the kitchen. Representing Turkey is a DIY kebab marinade and from Jamaica comes a jackfruit mutton ready meal.
Air Date: 30 Apr 2024 14:00 (CDT)
S2E6 - Episode 6
An eclectic group pitch to Aldi for the Healthy and Wholesome category. Products include a protein ball with the divisive name of Dung; a healthy spin on ginger beer that promises to pack a fiery punch; and a mushroom obsessive who's left the city behind to set up a farm in the Welsh mountains. A young entrepreneur pitches her innovative low-sugar spread of granola butter. All six producers pitch to Managing Director of Buying Julie Ashfield, accompanied by Anita Rani and Chris Bavin, but just two will be chosen to develop their products further.
Air Date: 07 May 2024 14:00 (CDT)
S3E1 - Episode 1
This time the category is Sweet Treats, including American-style waffles, Willy Wonka-esque filled chocolate bars, Indian confectionery, Japanese mochi with a twist and even chocolate slugs.
Air Date: 05 Nov 2026 14:00 (CDT)
S3E2 - Episode 2
It's party time and bidding for a big deal with Aldi are - an alcoholic liqueur made using coffee waste, barbecue seasonings, a pickle-flavoured alcoholic kombucha, authentic Persian dips, chicken crackling and a soft drink made from mushrooms.
Air Date: 12 Nov 2026 14:00 (CDT)
S3E3 - Episode 3
It's the Healthy and Wholesome section this time, with possibly the world's first vegan egg, a range of flavoured sauerkraut and a low carb cake bite. There is also a fruity fizzy drink with added fibre. And two best friends from Grimsby pitch an indulgent protein-packed cookie dough desserts that took inspiration from an old Malaysian family recipe.
Air Date: 19 Nov 2026 14:00 (CDT)