MICE MEDIA: Lessons in Internet Literacy

In this episode, the father has become obsessed with a trendy beauty item for mice: the tail roller. Unaware of stealth marketing, his daughter must educate him about the importance of being aware of online promotion. Stealth marketing is now regulated in many countries, including Japan, where the new Consumer Affairs Agency guidelines state that even posts labeled as an advertisement can count as stealth marketing if consumers can't easily recognize the difference.

Slander has become a major problem across social media. This time, the father becomes outraged when he learns his favorite influencer has a new love interest. In a rush of anger, he posts insults on social media—unaware of the dangers of online slander. His daughter tries to stop him, but is she too late? Even if you think you're "in the right," a single post can cause lasting harm. And remember, even anonymous posts are not always completely private and may be subject to disclosure through legal or official actions.

Impression farming, also known as "clickbait," has become a major problem online, especially after natural disasters. In this episode, the father posts a video online spreading misinformation that the latest quake was man-made. Meanwhile, fake SOS posts online call for rescue, adding to all the confusion. What is "impression farming," and why do people spread fake information during disasters? We discuss specific patterns that emerge as social media and technology progress.