The Swift Effect

From Taylor's Swifts strategic re-recording of albums to her genre shift from country to pop, we dive into how her bold moves have empowered artists and redefined what it means to take control in a male-dominated industry. 

Taylor's presence has brought a new wave of attention to the NFL, attracting a fresh fanbase and transforming viewership patterns; examine the cultural impact of her game-day appearances, from increased TV ratings to boosted merchandise sales. 

Focusing on Miami where Taylor returns to the U.S., examining her effect on the city's economy and spotlighting the University of Miami's course inspired by her branding and influence. 

A look at Taylor Swift's lasting legacy and where her influence may lead next; looking through the lens of individuals she's uplifted, such as a photographer who's documented her career for over a decade, we see the ripple effects of her journey.