Station:
Channel 4 (GB)
Status:
Running
Start:
2022-04-03
Rating:
0/10 from 0 users
Inside the Superbrands shines a new light on Britain's most iconic brands to explore how they became such a part of our cultural identity. With a rare glimpse into the factories, the boardrooms and the product development labs of market-leading brands such as Kellogg's, Heinz, Walkers and Guinness, the series explores their histories and looks to the future to examine how these cultural icons are changing their plans, recipes and products.
There is no Next Episode of Inside the Superbrands planned.
S1E6 - Wall's
Helen Skelton goes behind the scenes of Wall's, the UK's biggest ice cream brand, and meets the team developing a new lolly for the company's 100th birthday. Helen also discovers the sensory relationship people have with ice cream and meets some of the ice cream van sellers who are keeping this British tradition alive.
Air Date: 19 Jun 2022 13:00 (CDT)
S1E7 - Guinness
Helen Skelton goes behind the scenes of Guinness, finding out why they are launching a new alcohol-free beer, before discovering how stout can appeal to the next generation. She also meets a superfan who exposes badly pulled pints on his Instagram account, and looks back at some of the company's most iconic adverts.
Air Date: 26 Jun 2022 13:00 (CDT)
S1E8 - Typhoo
Helen Skelton goes behind the scenes of Typhoo, and meets the team tasked with reinvigorating one of the UK's biggest tea brands following in light of a recent decline in sales. Helen also meets Su Pollard, the star of one of their most famous advertising campaigns, and sees Typhoo trying to become more sustainable as they trial a new plastic-free teabag.
Air Date: 15 Sep 2022 13:00 (CDT)