Inside the Superbrands

Helen Skelton uncovers the inside secrets of Warburtons, discovering why the UK's bestselling bakery brand is branching into the luxury cake market and learning about bread waste. Helen also sees how they make their classic White Toastie loaf and crumpets, and meets the quality team who count the holes in crumpets to ensure perfection.

Helen Skelton goes behind the scenes of Wall's, the UK's biggest ice cream brand, and meets the team developing a new lolly for the company's 100th birthday. Helen also discovers the sensory relationship people have with ice cream and meets some of the ice cream van sellers who are keeping this British tradition alive.

Helen Skelton goes behind the scenes of Guinness, finding out why they are launching a new alcohol-free beer, before discovering how stout can appeal to the next generation. She also meets a superfan who exposes badly pulled pints on his Instagram account, and looks back at some of the company's most iconic adverts.

Helen Skelton goes behind the scenes of Typhoo, and meets the team tasked with reinvigorating one of the UK's biggest tea brands following in light of a recent decline in sales. Helen also meets Su Pollard, the star of one of their most famous advertising campaigns, and sees Typhoo trying to become more sustainable as they trial a new plastic-free teabag.