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There is no Next Episode of Absolutely Fashion: Inside British Vogue planned.
Film following British Vogue over a year, seeing how the magazine is put together. In the first episode, hot from the September 2015 catwalk shows in New York, London, Milan and Paris, editor-in-chief Alexandra decides she wants to appeal to a younger audience: the Instagram generation. Most designers use snapchat and instagram to publicise their new ranges. Will this new relaxed style work for British Vogue? Back in the Mayfair offices, shoots are lined up with the top models and photographers. Ironically for an industry that is all about image, Macer discovers that neither photographers nor models are particularly comfortable with having cameras around. Just as they are about to go to press, a rival magazine looks set to trump their exclusive, and Alexandra reveals what she is really made of.
In the second episode of his two part series on British Vogue, Richard Macer goes behind the scenes to see how the British fashion bible celebrates their centenary year.
For the centenary in 2016, the British magazine lined up a whole host of star-studded events to commemorate the milestone, including a huge exhibition at the National Portrait Gallery, a festival of fashion, a bumper centenary issue and a gala dinner with guests including Kim Kardashian and Samantha Cameron.
The magazine has lots of glamorous rising stars such as Fashion Features Director Sarah Harris, and Fashion News Editor Julia Hobbs, but at the helm are two women who have been in charge for a quarter of a century. Alexandra Shulman the Editor-in-Chief and Fashion Director Lucinda Chambers have been making decisions affecting the wardrobe choices of British women for the last three decades. What will happen to the magazine when they eventually decide to leave? And with social media dramatically changing the way people consume fashion, will Vogue still be a publication in its current form in the future?
Half way through the year, Macer gets a phone call from the Vogue press office that dramatically changes the whole direction of the film. As Richard speculates on whether the centenary will be Alexandra's swansong, events start to unfold which demonstrate that far from being about to retire, Alexandra has just pulled off a spectacular journalistic coup right under Richard's nose.