When the annual beauty convention Pretty-Con comes to Vuuugle, Amelia becomes obsessed with beating nine-year-old beauty guru Didi for the coveted Golden Powder Puff Award. Meanwhile, Paige and Frankie agree to help in hopes they can meet event host Meredith Foster and debut their new music video "Bad Hair Day."
Paige and Frankie try to help Bernie sign additional clients and arrange meetings for the 12-year-old agent to win over several animal acts, including internet sensation Grumpy Cat.
The v-loggers have to make a scary Halloween video for Vuuugle's homepage, but they can't decide whose video is the scariest – Frankie and Paige's tale of the ghost of Hollander Prep, Dirk's haunting world without dares, or Amelia's zombie apocalypse.
When Paige and Frankie hit a writing slump and other bad things start happening to them, Paige begins to think they are cursed; meanwhile, Amelia and Dirk are at odds when the lifestyle Diva declutters the Dare Lair.
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