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Bill Alverson is the most desired pageant coach in the U.S. and is responsible for transforming hopefuls into the country's top title holders. In the small town of Andalusia, Alabama Bill is a prominent attorney and a very involved father of three. His candid and blistering honesty have made him a sought after champion behind the pageant stage, and in the courtroom alike. "Coach Charming" follows Bill as he meets with aspiring pageant competitors to teach them how to choose the right dress, make the perfect speech, show off their special talent, and take the all-important walk down center stage in their gown. It's not all lipstick and high heels. This is the real deal. Bill specializes in preparing contestants for the interview segment, which is one of the most important portions of a pageant. Hair extensions and bedazzled dresses are a piece of cake, but you can't fake smarts and poise. Throughout the season, Bill makes it his mission to prepare the girls both mentally and aesthetically to claim their crown!Bill's advice doesn't stop at his contestants or law clients. His blunt style often causes fireworks in his personal life--especially when interacting with his close-knit family. Whether he's firing off with his daughter-in-law Helen Ann on what she should eat, drink and wear during her pregnancy; lecturing his youngest daughter, Stella on how and who to date; preaching to his oldest son and law partner, William on how to pursue a case; or inserting his opinions on his daughter, Blanche's future basketball career, Bill isn't afraid to speak his mind when it comes to his family. But regardless what Bill dishes out, his family has learned that the only way to survive is to give the sass right back to good ole' Dad.
Bill goes to extreme measures to help pageant veteran Jayce identify why she's been buckling under pressure; Bill's youngest daughter Stella is eager to practice her driving.
Bill struggles with pageant pro Hannah when she bursts into giggling fits; Bill helps his oldest daughter Blanche pursue her career aspirations as a sports broadcaster.
Bill struggles to transform the reigning Miss Kentucky from teen pageant queen into a serious Miss United States competitor; Bill calls in a favor to find a temporary replacement for his assistant.
Bill is shocked when the reigning Miss Alabama refuses to practice her swimsuit walk for a national pageant; Bill and Kim hatch a plan to showcase Bill's disco moves at the town dance.
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