Next Episode of Flatpack Empire is
not planed. TV Show was canceled.
IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year more than 900 million people in 49 countries visited its stores, which had a turnover of more than £34 billion.In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
In this first episode, we see how IKEA are starting to open up their design headquarters to outside influences. Tom Dixon - the 'enfant terrible' of British design, has been invited to collaborate on a new bed-sofa - but with deadlines looming and the world's furniture press watching, neither he nor IKEA fully agree what the product should be.
In episode two we see what it takes to get new products from initial design to stores around the world.
One of IKEA's newest designers Hanna-Kaarina Heikkilä wants to challenge mass production by creating an ‘imperfect vase' that has the finger-marks of its creator. She travels to China to see if her idea is possible.
In episode three, we follow Mia Lundström as she takes on the company's biggest challenge in a generation: pushing into India with an aggressive expansion plan.
Not only is IKEA bringing their stores and products, but their unique culture and values. With over a billion potential customers, how will the unique company brand work – will India understand IKEA?
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