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- TV Show Ended -
There is no Next Episode of Iceland Foods: Life in the Freezer Cabinet planned.
Christmas is the most competitive time of the supermarket calendar and shop floor staff need to make sure that Iceland does well. At stake is £10,000 cash in a briefcase, hand-delivered by Malcolm. But the new year brings a crisis with the alleged discovery of horse meat in Iceland beefburgers.
Keith, the company's long-suffering PR expert, is left dealing with an email inbox peppered with some imaginatively-written complaints. Winning back public trust is not going to be easy, but can a half-price sale on burgers get people buying them again?
Despite the uncertainty, Malcolm's pressing ahead with opening a new store in the former mining town of Treorchy in Wales. Meanwhile, senior buyer Alastair needs to find an attention-grabbing name for his newest product - prawns in a rice crispy-style batter.
CEO Malcolm Walker is concerned the horsemeat scandal has tarnished the company's image and cost millions in sales. He is relaunching the business and needs a game-changing TV advert. Septuagenarian Iceland ad veteran, Tom - the mastermind behind Iceland's memorable Kerry Katona ads - is pitching against a trendy London advertising agency. Who will get the green light to go ahead with the next campaign?