Instant Beauty Pageant

Style Network is breaking the boring beauty-contest mold with Instant Beauty Pageant, an exciting series that challenges ordinary women to shop till they drop, strut their stuff and compete for their very own title and tiara!

What starts as an ordinary day at the mall turns into high-tension TV when five very special shoppers are ambushed by IBP and invited to participate in a real live beauty pageant. But there's a catch: The contestants must be ready for the catwalk in less three hours! With limited time to create an entire pageant ensemble, the contenders race around the mall on a frenzied shopping spree to prepare for the spotlight. Ready or not, when three hours is up, the beauty pageant begins!

The contest commences on the spot and covers the standard categories: talent, swimsuit and evening wear. A live audience judges each contestant's presentation, fashion and overall style, and then Ms. Instant Beauty is revealed! In addition to bragging rights, each winner earns a vacation, the right to keep her pageant purchases and--most important, of course--a dazzling Zivot crown to call her own.

Tune in each week to find out who has what it takes to become the next Ms. Instant Beauty! (Source: Style)