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Face to Face is a monthly talk show with the people making a difference in Japanese society today. The show's host is Robert Campbell, who is an expert in Japanese literature and culture.
In 2015, Japan received a record 19,740,000 foreign visitors. But most visitors go only to Tokyo, Osaka and other famous cities. Yoshiharu Hoshino, who runs a successful hospitality business, is tackling that tendency by advising the government to focus on regional culture and human resources. He has brought fresh vitality to Japan's regions with ideas such as training via hiking, and the use of dialects and moss as tourism resources. What is the source of his creativity?
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