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There is no Next Episode of Follow the Leader planned.
Business journalist Farnoosh Torabi tracks social media ad whiz and visionary Gary Vaynerchuk over several days to learn his secrets to digital sales and marketing. Vaynerchuk became an internet phenomenon when he increased the value of his parent's three million dollar wine business by over 20 times in just five years using techniques he developed via the Internet. Now helming VaynerMedia, with annual revenue of over 100 million bucks and clients like GE, the NHL and Dove, Gary answers the question on everyone's mind -- what are his secrets to making money using social media?
Business journalist Farnoosh Torabi spends 48 hours with Katia Beauchamp, founder of Birchbox, a beauty retailer that delivers custom boxes of product samples to over a million subscribers every month. Katia is determined to change the perception that Birchbox is just a subscription service and get more users to shop on their site. Will Katia choose a more aggressive approach and risk affecting Birchbox's relationship with its long-term customers?
Business journalist Farnoosh Torabi goes in-depth with Neil Blumenthal and Dave Gilboa, Co-CEOs and Co-Founders of Warby Parker, the online eyeglasses powerhouse which has lately been expanding into brick and mortar stores. For a company that sells most of their eyeglasses for just $95 – including lenses –they've managed to grow into a billion dollar business in just five years. Now, Blumenthal and Gilboa are faced with a big decision - whether or not to open yet another retail location – this time in Brooklyn. Are they reaching too far, too fast?
Business journalist Farnoosh Torabi follows fitness mogul Tracy Anderson for several days to see first-hand how this former fitness trainer has transformed into an ultra-successful businesswoman. Starting from humble roots, Tracy created a multi-million dollar brand through determination and moxie. Recently, she hired a new CEO and received an exclusive deal with Target to sell organic energy bars. However, it's expensive to include the top-notch ingredients Tracy demands and her CEO has reservations. Will Tracy be willing to cut costs and possibly not deliver the high-quality her customers expect?