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Denise Van Outen reveals the truth behind who really makes the supermarkets' own-brands, digs into the alternatives, and names big brands that also make the budget own-label option

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Station: Channel 4 (GB)
Rating: 0/10 from 0 users
Status: Running
Start: 2023-07-31

Secrets of the Supermarket Own Brands Air Dates


S01E01 - Episode 1 Air Date: 31 July 2023 19:00 -

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From Aldi and Lidl to Sainsbury's and Waitrose, Denise digs into the cheaper alternatives and reveals the truth behind who really makes these supermarkets' own-brand products


S01E02 - Christmas Secrets of the Supermarket Own-Brands Air Date: 04 December 2023 20:00 -

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Denise Van Outen unwraps the truth about own-label products, looking at everything from festive foods and fizz, and mince pies and cheese, to gifts and make-up. As a nation plans to indulge at Christmas but keep spending low, Denise reveals the most essential secret of all - which big brands secretly make the cheaper own-label version.

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