Next Episode of Super Bowl's Greatest Commercials is
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Because of the overall buzz surrounding them, commercials aired during the Super Bowl receive additional airplay and exposure outside of the game as well, such as during newscasts and morning shows. Since 2000, CBS has aired an annual television special prior to the game, Super Bowl's Greatest Commercials, which showcases notable Super Bowl ads from prior games, and in recent years, has allowed viewers to vote for their favorite Super Bowl ads to be featured during it] Many viewers watch the Super Bowl only for the commercials: in 2015, Dish Network went as far as allowing the "Primetime Anytime" and "AutoHop" features on its Hopperdigital video recorder, which automatically records primetime programs from the major networks and trims commercials from the recordings, to function in reverse and allow users to view a recording of the Super Bowl that skips over the game itself and only shows the commercials.
Hosted by Boomer Esiason, analyst for CBS Sports' THE NFL TODAY, and actress Daniela Ruah, the special airs from Allegiant Stadium in Las Vegas, site of Super Bowl LVIII. The special, now in its 23rd year, heads to Las Vegas, the host city of Super Bowl LVIII, to crown the ultimate Super Bowl commercial champion. Throughout its long history, 12 different Super Bowl commercials have ranked either first or second in viewer voting. These iconic Super Bowl commercials include Coke's Mean Joe, Budweiser's Lamb Streaker, and the E*Trade Baby. Esiason and Ruah rank these finalists in an Ultimate Countdown before revealing their top two favorites. Then, it's up to the viewers to decide the winner via a Live online vote at the end of the show. Kevin Frazier, co-host of Entertainment Tonight, returns as a longtime contributor with exclusive behind-the-scenes looks and sneak peeks of 2024 new commercials that air during this year's event, including the return of the Budweiser Clydesdales.
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