Next Episode of Gruen is
Season 16 / Episode 10 and airs on 15 May 2024 10:30
The Gruen Transfer is about advertising, how it works, and how it works on us. It decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts. From Season 5 the show was renamed "Gruen Planet" and expanded the topics covered to include political and commercial "spin" as well as advertising. In 2015 it is re-named as Gruen.
Gruen returns to ask: How do you sell the NBN, why big companies are bashing hipsters & the weird advertising trend of rapid aging. A Pitch to convince North Korea to aim somewhere else & Ads You Couldn't Make in 2017.
How to sell online dating when the product is you. A new Apple Watch campaign which is a matter of life & death. The Pitch smashes brand avocado & a look at who we were & how far we've come in Ads You Couldn't Make in 2017.
Wil Anderson, Russel Howcroft & Todd Sampson pick over the good, the bad and the ugly of advertising. They explore the dark arts of branding & spin with a trusty team of advertising experts, including panellist Dee Madigan.
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