Donald Trump divides 16 new celebrities into male and female teams, then sends them off to bake and sell cupcakes to raise money for charity. Fierce power struggles erupt on the women's team, while the men are confident their celebrity power will carry the day. Kitchen disasters plague both teams as they bake their cupcakes, but when they hit streets of New York City, the cash rolls in. A surprise taste test brings yet more conflict for the women, and the men confront one celeb who's not pulling his weight. In the end, the team that makes the most money wins, and the first celebrity hears Trump's fateful words, "You're Fired!".
In this week's episode, Khloe Kardashian hesitantly takes on the role of project manager for Team ATHENA and Scott Hamilton confidently becomes the project manager for the men, Team KOTU. Khloe surprisingly matures in her leadership role and is able to get the strong-minded women to come together and collaborate on one idea even when one of her member's falls ill at a crucial moment. Scott has trouble getting the egos of Team KOTU to unite, and clashes with Tom Green's energetic personality, but ultimately gets the men together sufficiently to present their concept. In the end, the Zappos.com executive chooses the team that created the best comic book character, and Trump fires another celebrity with counsel from his son Donald Trump Jr. and CNBC's Erin Burnett.
The teams are each given 125 wedding dresses to sell in an empty retail space they must design and decorate. For the second time this season the celebrities' rolodexes are put to the test, and both teams feel the heat as they try to get big sales lined up on short notice. Celebrities on one team have trouble getting friends to pony up money for charity, while some on the other team have trouble just getting out of bed. The fundraising goes down to the wire, putting one team over the top and the other team into the boardroom, where Trump fires another celebrity.
The teams are charged with launching ACN's new video-phone to hundreds of sales representatives. Before the task even begins, a heated exchange on the men's team almost comes to blows, ending with one celebrity ripping their microphone off and walking away from the team. On the women's side, a previous engagement sends a vital celebrity out of town and their delayed return puts their team in jeopardy. Both project managers are accused of misusing their team members' talents. An exciting live event ends with one team on top, and in the board room Donald Trump sends another celebrity packing.
Teams Athena and Kotu must manage five rooms each at the Loews Regency Hotel and accommodate all of their guests' wishes. The celebrities don hotel uniforms and run every aspect of the hotel, cleaning rooms, running the concierge, and delivering room service. Each celebrity wears several hats, and the tables are turned on them as they try to deliver the high-end service they would request. One team must contend with a disgruntled celebrity guest, while the other team faces off with a leader who's out of control and an explosive meltdown follows. Guest surveys give one team the edge and in one of the most powerful boardroom confrontations yet, competition is set aside to confront one celebrity about their harmful addiction.
. After a powerful boardroom last night where the men's team set the competition aside to confront Dennis Rodman about his harmful addiction, which resulted in him being fired, the remaining celebrities are split up for the first time. In the episode airing this Sunday, April 5 (9-11 p.m. ET), Trump switches the teams and it's no longer men vs. women leaving mother daughter duo Joan and Melissa Rivers on opposing sides. With their new teams in place, the celebrities' next challenge is to write, produce and edit a viral video for ALL Small and Mighty Laundry Detergent with the videos being judged by the ALL executives along with a very special celebrity guest judge Perez Hilton.
To begin, the teams must design and build an in-store display unit and packaging for the company of LifeLock, which provides identity theft protection. Team Kotu, led by pro-golfer Natalie Gulbis, delegates various responsiblities to her team quickly and ignores the obvious tension between team members Joan Rivers and Clint Black. A lackluster Brian McKnight, whose slow pace has the team close to missing deadlines and Jesse James working through an illness, leads team Athena. Both teams present their displays to the CEO of LifeLock and the last-minute decisions made by each team have the executive choosing a clear winner and Mr. Trump firing another celebrity. Before the teams have a chance to wind down, however, Mr. Trump calls them immediately back into the boardroom to begin their next task, auctioning jewelry from Ivanka Trump's boutique for a charity later that night. The teams swiftly get to work but the backstabbing that took place between celebrities in the boardroom affects certain members during the task, and one celebrity feels shunned by their team. A sabotage against one team puts tens of thousands of dollars up for grabs, and a surprise guest star agrees to keep an eye on the feuding celebrities for Trump.
In this episode, rival project managers Joan Rivers and Annie Duke face off as they lead their teams in the task of auctioning pieces from the Ivanka Trump jewelry line to their donors. At auction time, each team chooses a very different strategy, but in the end it all comes down to who raised the most money. In the boardroom, Piers Morgan aggravates an already heated Joan Rivers, whose disgust with the way Annie Duke treated her daughter, Melissa, is obvious, and the conflict between Annie and Rivers, according to Piers, "Makes Omarosa and I look like a tea party!" At the end of the boardroom, Ivanka and Piers reveal each team's grand totals to Mr. Trump, and another celebrity is sent home.
In this episode, teams Athena and Kotu are charged with creating a four-page advertorial for Right Guard's new deodorant featuring New York Knicks star David Lee. Brande Roderick leads team Athena, and quickly delegates responsibilities to new best friend Annie and teammate Melissa Rivers. Despite their hard work and efficiency on this task, there is still a distinct tension between Melissa and her teammates that does not subside and could determine her future on the show. On team Kotu, Clint Black leads Joan Rivers and a very argumentative Jesse James who does not agree with his team's concept. Joan tries to keep the peace between the men, but it may be too late and another loss for team Kotu seems inevitable. In the boardroom, tempers flare and strong accusations are made between rivals on both teams, a winner is announced and Trump fires another celebrity.
The teams write and perform a new jingle for Chicken of the Sea, including the famous lyric "Ask any mermaid you happen to see - what's the best tuna? Chicken of the Sea." The teams are also asked to create a 30-second radio spot that incorporates a portion of the new jingle. While one team sets differences aside in order to fully utilize their talents, the other team succumbs to panic, feeling incapable of rising to the challenge. With a trip to the final four on the line, one team sings their way to victory, and Trump fires another celebrity. Next he calls on the reigning Celebrity Apprentice, Piers Morgan, to interview the remaining contestants and tell him which two should face off in the finale. After Piers puts each celebrity through the wringer, he reports back - but ultimately it is Trump's decision. With the final celebrities pleading their cases in the boardroom, Trump fires more celebrities and names the finalists.
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The Pepsi Challenged In week 12 of this 15-week job interview, Donald Trump asks his six remaining proteges to design a new soda bottle for Pepsi -- and they nearly go flat. Friendships fizzle, loyalties leave a bad aftertaste, and in the end, Trump shakes up the entire brew in an explosive boardroom.
The teams are told to manufacture and sell a new candy bar. In the chocolate factory, they run up against quality control issues as they race to produce bars that pass inspection. When both teams wind up selling their candy bars in the same neighborhood, a street battle ensues where the gloves--among other things--come off.
Decision Time The final two tasks are underway as the remaining two candidates battle it out to be Donald Trump's next apprentice. But each one faces huge obstacles during their respective task: Trump is directly involved in missteps at both a polo match and an NBA charity game, and a Tony Bennett performance causes a last minute scramble. This all leads up to the final LIVE boardroom showdown where someone will hear the words "You're Hired.".