In this premiere episode of the third season of "The Celebrity Apprentice," Donald Trump divides the celebrities into men versus women and instructs them to choose a team name and in a surprise twist, Trump asks them to choose the opposing team's project manager. For their first task they must run a New York City diner. The team who brings in the most money at the diner, including tips, wins. It isn't long before the celebrities' egos clash as they compete to see who will be the first celebrity to face Mr. Trump in the boardroom and hear the words "You're fired."
In the second episode of this new season, each team must build out a storefront to re-launch Kodak<#s famous Kodak Moments campaign. The men's project manager is confronted by a team member who feels shut out by the team, while the women's team is plagued by a celebrity's illness, a power outage, and a teammate who is hard to handle. When the storefronts open, both teams draw huge crowds. Secret shoppers visit each teams' storefronts and report back to the Kodak executives. In the end, the executives choose the best storefront, and Mr. Trump fires another celebrity. Ivanka Trump and Donald Trump Jr.
In this episode, the teams must create a four-page advertorial for a new product from Norton 360 and LifeLock. On each team, one celebrity must be the product spokesperson and one celebrity must appear in the advertorial. The women's project manager has her hands full and is exhausted when egos start to flare. The men use their star power for their advertorial but are hindered by one teammate's technological incompetence. In the end, each team has a very different interpretation of the task and the Norton 360 and LifeLock executives choose their favorite sending one team to victory while the other team heads to the boardroom and, after a surprise turn of events, another celebrity is fired.
In this episode the celebrities are shocked when their project managers are separated from them before the task is even delivered. On a private jet, the project managers are informed that this week they must create a three-dimensional display to launch Universal Orlando's newest attraction, The Wizarding World of Harry Potter. Using only their cell phones, the project managers must run their teams from afar and report back with the information they've gathered. The men find their new leader scattered, while personal attacks continue to drive the women apart. In the end, one team hits the mark, and the other team is left to fight it out in the boardroom, where another celebrity is sent packing.
In this episode both teams must write, produce, anddirect one 30-second and one 10-second commercial for Right Guard Total Defense 5. Additionally, they are given NBA legends Clyde Drexler andScottie Pippen to star in their commercials. The men quickly lock ontoa creative idea, but when one celebrity tries to change it he puts the project in jeopardy. Meanwhile, the women are hindered by several teammates who aren't pulling their weight. After a surprising turn of events, the teams are left to wonder who Mr. Trump will send home.
In this episode both teams must make over the images of up-and-coming country singers Emily West and Luke Bryan in time for a People Country magazine interview, a photo shoot and live concert. The women are quickly offended when one celebrity's professional experience begins to exclude them. Meanwhile, the men rely on the experience of one teammate and the pressure takes its toll. In the end, both singers bring down the house at their live concert, but one team outshines the other to win the task, and another celebrity is sent home.
Donald Trump mixes up the teams and assigns them to create an original celebrity workout for 24 Hour Fitness. Both teams' workouts must impress the 24 Hour Fitness executives as well as bring in the most donations. The celebrities call their high profile friends for big donations and both project managers are pushed to their limits. At a key moment, one project manager reaches an emotional breaking point. In the boardroom, Trump announces that one team has raised the largest amount ever in "Celebrity Apprentice" history. In the end, Mr. Trump has no choice but to make what is, for him, a "tough decision.".
Both teams are assigned the task of creating three radio commercials for Clockwork Home Services. To impress the executives, the teams must create original commercials for the company's plumbing, electrician and heating & air conditioning services, and one team may have pushed the envelope too far. Tempers flare when one celebrity questions another's ability to perform, but in the end, one team's commercial wins over the client, and Mr. Trump sends another celebrity packing.
In the most difficult challenge yet, each team is tasked to renovate a two-bedroom corporate apartment to increase its market value--and they must do it overnight. Forced to accept a new member, one team is divided from the very beginning and one team's project manager tries to reign in the creative impulses of one team member. In the boardroom, a tactical error leads to a surprising firing.
Immediately following the last task, Trump summons the teams back into the boardroom and one celebrity's rude comment leads to a quick firing. Next, the remaining celebrities undergo grueling interviews with the first 'Apprentice,' Bill Rancic, and the most recent 'Celebrity Apprentice,' Joan Rivers. Bill and Joan advise Mr. Trump on who should be fired and two more celebrities are sent home. The following morning, Mr. Trump reveals the last task to the finalists, which is to create a new flavor of Snapple tea, name the tea, and design its label. In addition, they must shoot a 30-second TV commercial and create a 3-page print ad promoting their new tea -- all of which will be presented at a launch event attended by Snapple employees and fans. The finalists each receive celebrity helpers and head into negotiations for ingredients when they quickly discover that both of them want the same ingredient. A strategic move wins the favorite flavor for one, but as they prepare to shoot their commercials, one finalist discovers that a key piece of equipment is missing, which may jeopardize the entire task.
Live from the Skirball Center in New York City, Mr. Trump will decide this season's winner of 'The Celebrity Apprentice' after first revealing who did the best job on the last task. In the final moments of this task, one of the finalists scrambles to finish in time, while the other is forced to soldier on alone after being left in the lurch when a helper suddenly leaves. At the launch for the new Snapple teas, one finalist delivers a more polished performance, while the other seems to have the edge with the crowd. In the end, Mr. Trump makes his final decision, live, and determines who will become the next 'Celebrity Apprentice.'
The seven remaining candidates marry technology with fashion by designing high tech clothing lines. One candidate loses the team's seed money while another candidate simply loses their mind as they race against the clock to put together a fashionable presentation. The boardroom awaits the losers while the winners enjoy a luxury shopping spree.
With six candidates left, the teams are challenged to create a promotional brochure for a limited edition automobile. The task goes all night and both project managers have different experiences with their teammates as the task continues into the early morning hours.
The candidates invent a new product that helps clean up the office. A troubled business relationship boils over, while an opposing pair finds creative bliss. George and Carolyn discuss their personal lives with the winners at the reward while the losers are verbally flogged in the boardroom and the 14th candidate leaves Trump Tower.
It's down to the final four who are challenged to commemorate a staple of American fashion. One team fights like cats and dogs while the other team goes on a wild goose chase for beads. The winners are treated to a "Top Gun" reward while the losers head to the boardroom where the fifteenth candidate is fired.
The final two candidates put on their respective events. One candidate, who is in charge of the Best Buy Video Game World Championship, tries to soothe the concerns of one of the corporate sponsors. The other finalist, who is in charge of the NYC2012 Athlete Challenge, is responsible for the governor of New York, George Pataki and has trouble locating an American flag.
The final two candidates complete their two huge tasks and meet with Donald Trump for the final live boardroom showdown originating from NYU's Skirball Center for the Performing Arts. After the climactic "hiring," the third "apprentice" will choose their job and take a seat on the other side of the boardroom table.